I am all about the marketing right now. My friend Judy turned me on to guerrilla marketing. I had never heard of it so (of course) I googled it using "gorilla marketing" cause that's what it sounded like over the phone! At least I can laugh at my own cluelessness! Anyways, kudos to Judy for that. So yesterday I printed up some cute bookmarks that had our website on them, snuck into the library and planted them in library books! I felt like a criminal! Especially when 3 library ladies appeared to be following me from aisle to aisle (I realized later it was not a subversive plot to remove my bookmarks - they were just shelving books...). I am planning on going again tomorrow. So many books, so little time.
My New Years resolution is to really work on expanding our business. My greatest accomplishment would be for Tina to make enough money at this side job for her to quit her day job. Hey, I dream BIG! Tina is the dearest person in the world and if she sometimes gets overwhelmed with the challenges in her life, she's entitled. Trust me.
So one of the gorilla, I mean, guerrilla sites said that you need to use your friends as advertisement because they come cheap. I called my friend Brenda (who is a teacher) and asked her to set some of the website bookmarks in the library of her school. She was happy to do it and she offered to set them out in the teacher's lounge too - something I hadn't thought of. Tina is usually the idea person, not me.
Anyway, I will blog about how it goes. If even 1% of the library bookmarks yield a visit, I am sure we will get some new customers, because our stuff is awesome!
My little crowns
3 years ago